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NEW YORK--(BUSINESS WIRE)--Today, Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative platform that gives brands an easy way to build TV-grade ads to reach audiences across the premium TV ecosystem. This platform is powered by a partnership with Waymark, a pioneer in using artificial intelligence to scale up video production. With this platform, advertisers can quickly build creative without the time or cost usually associated with TV commercial productio...

RESTON, Va.--(BUSINESS WIRE)--Worldeye Technologies Inc. today announced the acquisition of BidX, a leading provider of automated PPC and DSP advertising across e-commerce platforms, including Amazon and Walmart. This strategic acquisition advances Worldeye Technologies’ growing portfolio of e-commerce tools, which includes the recently acquired DataHawk analytics platform and established marketplace optimization tools, such as Viral Launch. “At Worldeye, we are committed to leading innovation...

RESTON, VA--(BUSINESS WIRE)--Worldeye Technologies Inc. gibt heute die Übernahme der BidX GmbH bekannt – einem führenden Anbieter für automatisierte PPC- und DSP-Werbung auf E-Commerce-Marktplätzen wie Amazon und Walmart. Mit dieser Akquisition erweitert Worldeye sein wachsendes Portfolio an Tools für Onlinehändler – darunter bereits die kürzlich übernommene Analytics-Plattform DataHawk und die bewährten Marktplatzlösungen Viral Launch. „Bei Worldeye setzen wir konsequent auf Innovation im E-Co...

LAS VEGAS--(BUSINESS WIRE)--Moloco, a leader in operational machine learning (ML) and performance advertising, today announced it will be participating in the event Mobile Apps Unlocked (MAU) Vegas 2025. As a title sponsor of this event, Moloco will lead a customer panel session featuring Nestlé-Purina, Snapchat, and Mistplay; present a keynote session; and offer an interactive booth experience with an informative quiz that tests how well marketers know their target audiences. Beth Berger, Vice...

LONDON & FRANKFURT, Germany--(BUSINESS WIRE)--Cvent’s annual rankings have become indispensable for event planners, highlighting top-of-the-line cities, hotels & venues for all their event needs....

新加坡--(BUSINESS WIRE)--(美國商業資訊)-- 全球領先的全球性消費者洞察與市場研究顧問公司NielsenIQ (NIQ)今日發布了其 《貨架上的和諧共生：2025年全球自有品牌和知名品牌產品展望》(Finding Harmony on the Shelf: 2025 Global Outlook on Private Label and Branded Products) 研究的最新洞察，揭示了亞太地區消費者正在重新定義他們對品牌的偏好。該報告蒐集了來自澳洲、中國、印度、印尼、新加坡、南韓和泰國等25個市場的17,000多名消費者的回饋，揭示了亞太地區消費者正在如何重塑他們對自有品牌和知名品牌產品的看法。雖然自有品牌正逐漸贏得消費者的信任和接受，而知名品牌產品則依然擁有強大的情感和品質驅動的忠誠度，為雙方創造了新的增長機會。 報告顯示，超過一半(54%)的亞太地區消費者表示，他們比以往任何時候都更願意購買自有品牌產品，這一趨勢在泰國(64%)、印度(61%)、中國(56%)和印尼(55%)最為明顯。過去，人們主要從可獲得性的角度來看待自有品牌，而現在，消費者的觀念正...

新加坡--(BUSINESS WIRE)--(美国商业资讯)-- 全球领先的消费者研究和零售监测公司尼尔森IQ (NIQ)今日发布了其 《共谋货架和谐：2025年自有品牌和厂商品牌全球展望》(Finding Harmony on the Shelf: 2025 Global Outlook on Private Label and Branded Products) 研究的最新洞察，揭示了亚太地区消费者正在重新定义他们的品牌偏好。该报告收集了来自澳大利亚、中国、印度、印度尼西亚、新加坡、韩国和泰国等25个市场的17,000多名消费者的反馈，揭示了亚太地区消费者正如何重塑他们对自有品牌和厂商品牌的看法。自有品牌正逐渐赢得消费者的信任和认可，而厂商品牌则依然拥有强大的情感和品质驱动的忠诚度，为双方创造了新的增长机会。 报告显示，超过一半(54%)的亚太地区消费者表示，他们比以往任何时候都更愿意购买自有品牌产品，这一趋势在泰国(64%)、印度(61%)、中国(56%)和印度尼西亚(55%)最为明显。过去，人们主要从可获得性的角度来看待自有品牌，而现在，消费者的观念正转向价值、质量和社区支持。...

HUNTINGTON BEACH, Calif.--(BUSINESS WIRE)--Rio Media announces exclusive new opportunity on behalf of the City of Huntington Beach: branded sponsorships on the city’s iconic lifeguard towers....

NEW YORK--(BUSINESS WIRE)--SIIA Media announces the winners of the 71st Annual Jesse H. Neal Awards, recognizing excellence in business-to-business (B2B) journalism....

BERLIN--(BUSINESS WIRE)--Talon.One has partnered with Shopify to become the only enterprise-grade promotions and loyalty engine to be integrated into the commerce platform provider – maximizing revenue opportunities for Shopify’s largest Enterprise customers. Many large-scale global brands have complex discounting, incentive, and loyalty requirements. With Talon.One on board as a Premier Tier partner, Shopify has levelled up its promotions and loyalty capabilities, empowering brands to run inte...